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Why specialize?

Many years ago, 20 or so, we were working on a deck for a doctor,( I think he was heart specialist). At the time we mostly did decks, but dabbled in other home improvements as well. This doctor impressed with our work on his deck  mentioned he thought we should “specialize “ in decks, as in his profession the best doctors were ones that specialized in a particular practices. We thought about what he had said, and it made a lot of sense, we did a great job on our decks and had developed many techniques tricks and timesavers for decks, but when we ventured into other fields we were less efficient and the job went much less smoothly.   Within the month we had changed our name to Deck Specialists and adopted the belief that we were better off  just building decks and becoming  the best possible deck building contractor. Since then we have built over 600 hundred decks  and refrained from taking on any other home improvements.  It has made us much more efficient and proficient, and we have never looked back.

Some of the benefits of specializing:

1.You only need the tools or equipment necessary to do the one job. You don’t need to carry every tool in the book to every job never really knowing what you might need. Our vans are loaded with everything needed to build your deck, we don’t have to retool for every new project. You can even afford to purchase or develop tools and jigs focused on your specialty.

 2.You only need the skill set to perform the one job, and you tend to get real good at it, in fact you may feel like you can perform this action in your sleep after you become so comfortable with your skills. Even training a new employees is easier as he/she only needs to learn a few select skills, not a lifetime worth of experience to be a master of all.

 3.You find new shortcuts and tricks that relate only to your field. You memorize crucial  facts and measurements that save time. You know everything there is to know about your field and are rarely if ever surprised of come across a situation you are not familiar with. You should also be aware of all the codes and regulations that pertain to your occupation.

 Really the most important thing is the time saved in the “learning curve” faze. When you specialize in something, you become proficient and you jump right into a task rather than having to figure out where to start, and how to proceed, you have already learned from your mistakes and probably won’t make any more. There will always be ”A jack of all trades” and a place for them and “general” contractors that take on everything, but the best job will always be by the man or firm that specializes.